Ask any graphic designer or account manager what their most frustrating recurring experience is, and many will give the same answer: vague client feedback on visual content. "Move the logo a bit." "Make it more modern." "Change something in the corner." These descriptions require back-and-forth clarification that burns time and tests patience on both sides.
PostKeno's pin comments feature was built to eliminate this problem entirely. Instead of writing a text description of a visual issue, the client clicks on the exact location on the image and leaves their comment anchored to that spot. There is no ambiguity about what they mean.
How pin comments on images work
When a client opens the PostKeno review interface to review an image post, they see the image in full resolution. Anywhere they click on the image, a small numbered pin appears at that location and a comment box opens. The client types their feedback — "make this text bigger", "remove this element", "change the background colour here" — and the comment is saved anchored to that precise point on the image.
The agency then opens the post in PostKeno and sees the image with all pins visible. Each pin corresponds to a numbered comment. The designer can see at a glance exactly what needs attention and where — without any clarification conversation.
Multiple clients or team members can add pins to the same image. Each pin is attributed to the person who left it, creating a clear picture of who wants what and where.
Real examples: before and after
Example 1: Logo placement feedback
"The logo should probably be somewhere else, maybe lower? Or maybe on the other side. It doesn't feel right where it is."
[Pin placed at bottom-right corner] "Move logo here — it reads better after the main text"
Example 2: Typography feedback
"The text in the middle area is a bit hard to read. Maybe increase the size? Or use a different font? The contrast isn't great."
[Pin placed on headline text] "Increase font size by 20%. Contrast with background is too low."
The difference is not just cleaner — it is genuinely actionable. The designer knows exactly which text element needs changing and precisely what the instruction is. No interpretation required.
Video timestamp comments
For video content, PostKeno extends the same precision to time-based feedback. When a client reviews a video, they can pause at any moment and leave a comment tied to that exact timestamp. The agency sees both the comment text and the precise second in the video it refers to.
This transforms video feedback from vague descriptions to precise timestamps:
"Near the beginning, there's a moment where the logo flickers. Also the music is a bit loud in the middle section."
[0:03] "Logo flicker — needs fixing"
[0:22–0:35] "Music volume too loud in this section, reduce by 30%"
The video editor opens the project, navigates directly to 0:03 and 0:22, makes the corrections, and moves on. No hunting through the footage. No confusion about what "near the beginning" means when the video is 90 seconds long.
Impact on revision cycles
Agencies using PostKeno's visual feedback features consistently report a significant reduction in revision rounds. The mechanism is straightforward: when feedback is precise, revisions are correct the first time. When feedback is vague, the first revision often does not fully address the client's intent, leading to another round of feedback and another revision.
Eliminating even one unnecessary revision round per post — which is common when switching from text-only feedback to pin comments — can save 15–30 minutes per post across the team. For an agency managing 100 posts per month, that is 25–50 hours saved every month from a single feature.
Unique to PostKeno
Pin comments on images and video timestamp comments are features absent from most competing content approval tools. Planable, Kontentino, Gain and Loomly all rely on general text comments without spatial or temporal anchoring. Sprout Social is the only other tool with comparable visual feedback features, but at a price point of 249 USD per month, it is out of reach for most independent agencies.
PostKeno offers these features starting from €9 per month, making professional-grade visual feedback accessible regardless of agency size.
FAQ
How do pin comments on images work in PostKeno?
In PostKeno, the client clicks anywhere on the image in their review view. A pin is placed at that exact location and a comment box appears. The client types their feedback and saves it. The agency then sees the exact position of the comment on the image, eliminating any ambiguity about what needs changing.
Can clients leave timestamp comments on videos?
Yes. In PostKeno, clients reviewing video content can pause the video at any moment and leave a comment tied to that exact timestamp. The agency sees both the comment and the precise moment in the video it refers to.
Do other content approval tools have pin comments on images?
Most major content approval tools do not have this feature. PostKeno is unique among affordable content approval tools in offering both pin comments on images and video timestamp comments — features that were previously only available in enterprise-level tools at much higher price points.