Gain is one of the most well-known content approval tools in the English-speaking market, largely because of its free tier which made it accessible to agencies testing the concept of structured approval workflows. PostKeno is a European-focused alternative with a broader feature set. This comparison breaks down where each tool excels and where it falls short.
Product overview
Gain was built by a US-based team and is primarily used by agencies in North America, the UK and Australia. Its strongest selling point is the free tier, which allows small agencies or freelancers to use basic approval workflows without committing to a paid plan. The paid tier is priced at 99 USD per month — a significant jump from free.
PostKeno was built with European agencies in mind. It costs significantly less than Gain's paid tier, supports six languages, and includes visual feedback features (pin comments on images, video timestamp comments) that Gain does not offer.
Pricing comparison
| Plan | PostKeno | Gain |
|---|---|---|
| Free plan | 14-day trial only | ✓ (limited) |
| Paid entry price | ~11 EUR/mo Winner | 99 USD/mo |
| No credit card for trial | ✓ | ✓ |
| Post limits | None | Limited on free tier |
The pricing gap between Gain's paid tier (99 USD) and PostKeno (~11 EUR) is substantial. Over a year, that difference amounts to well over 1,000 USD. For agencies that have outgrown Gain's free tier and need more capacity, PostKeno is the significantly more affordable upgrade path.
Feature comparison
| Feature | PostKeno | Gain |
|---|---|---|
| ✓ | ✓ | |
| ✓ | ✓ | |
| TikTok | ✓ | ▬ |
| ✓ | ✓ | |
| YouTube | ✓ Winner | ✗ |
| Pin comments on images | ✓ Winner | ✗ |
| Video timestamp comments | ✓ Winner | ✗ |
| ZIP download | ✓ | ✗ |
| Auto-reminders | ✓ | ✓ |
| No-login client view | ✓ | ✓ |
| Version history | ✓ | ▬ |
| Interface languages | 6 (PL/EN/DE/FR/ES/IT) Winner | EN only |
Where Gain has an advantage
Gain's free tier is a genuine advantage for agencies that want to test structured approval before committing any budget. The tool's approval flow is simple and well-designed for straightforward text-and-image approval. For agencies in English-speaking markets with simple approval needs and limited budget, the free tier can be a useful starting point.
Gain also has a longer track record and a larger existing user base in the US market, which means more third-party reviews, tutorials and community resources in English.
Where PostKeno has a clear advantage
For European agencies or any agency managing international clients, PostKeno wins across all major dimensions:
- Price: ~11 EUR vs 99 USD — PostKeno is approximately 8–9x cheaper at the paid tier.
- Languages: 6 languages (PL/EN/DE/FR/ES/IT) vs English only. European clients can use the approval interface in their native language.
- YouTube support: PostKeno supports YouTube; Gain does not.
- Visual feedback: Pin comments on images and video timestamp comments are PostKeno-exclusive features that eliminate revision miscommunication.
- ZIP download: PostKeno allows bulk export of approved content; Gain does not.
Transitioning from Gain to PostKeno
For agencies currently using Gain's free tier and finding it too limiting, the switch to PostKeno is straightforward. PostKeno's client onboarding involves sending clients a new access link — no account creation required on the client's side. The agency uploads content, configures the approval workflow, and the system handles notifications and reminders automatically.
The 14-day free trial gives agencies time to run both tools in parallel for a transition period, ensuring the new workflow is running smoothly before discontinuing Gain.
FAQ
Is PostKeno better than Gain for European agencies?
Yes, for most European agencies. PostKeno supports six European languages while Gain is English-only. PostKeno supports YouTube, has pin comments on images and video timestamp comments, all at a lower price point than Gain's paid tier (~11 EUR vs 99 USD per month).
Does Gain have a free plan?
Yes, Gain has a limited free tier. However, the paid tier starts at 99 USD per month — significantly more expensive than PostKeno. The free tier has restrictions on the number of clients and campaigns you can manage simultaneously.
Which tool is better for small agencies?
For very small agencies with zero budget: Gain's free tier works as a starting point for testing the concept. For agencies ready to invest in a proper tool, PostKeno at ~11 EUR/month offers a far better feature set than Gain at 99 USD/month. Even on a tight budget, PostKeno is more affordable than Gain's paid tier.