PostKeno and Planable are both popular choices for marketing agencies looking to streamline their content approval workflows. At first glance, they appear to solve the same problem. In practice, they are quite different products targeting somewhat different markets. This comparison breaks down every meaningful difference so you can make an informed decision.
Quick overview
PostKeno is a content approval platform built specifically for marketing agencies with a strong emphasis on multilingual support, visual feedback features and affordability. It launched as a European-market-focused alternative to US-centric tools. Planable is a well-established social media collaboration and approval tool with a polished interface and a strong presence in English-speaking markets.
Pricing comparison
| Plan | PostKeno | Planable |
|---|---|---|
| Entry price | ~11 EUR/mo Winner | 33 USD/mo |
| Free trial | 14 days, no card | 14 days, no card |
| Post limits | None Winner | Limited on lower plans |
| Per-seat pricing | Agency-focused | Per-seat model |
PostKeno is significantly more affordable than Planable, with entry pricing at approximately 11 EUR per month compared to Planable's 33 USD starting price. This difference compounds over a year and becomes substantial for agencies operating on tight margins.
Feature comparison
| Feature | PostKeno | Planable |
|---|---|---|
| ✓ | ✓ | |
| ✓ | ✓ | |
| TikTok | ✓ | ✓ |
| ✓ | ✓ | |
| YouTube | ✓ Winner | ✗ |
| Pin comments on images | ✓ Winner | ✗ |
| Video timestamp comments | ✓ Winner | ✗ |
| ZIP download | ✓ | ✗ |
| Auto-reminders | ✓ | ▬ (limited) |
| No-login client view | ✓ | ✓ |
| Version history | ✓ | ✓ |
| Interface languages | 6 (PL/EN/DE/FR/ES/IT) Winner | EN only |
Visual feedback: the key differentiator
The most significant functional difference between PostKeno and Planable is visual feedback. PostKeno allows clients to pin comments directly onto images — clicking on the specific pixel they want changed and leaving a note anchored to that location. For video content, clients can leave comments tied to specific timestamps.
Planable does not offer either of these features. Clients can leave general text comments on posts, but cannot pinpoint their feedback to a specific location on an image or a specific moment in a video.
This distinction matters more than it might initially appear. In agencies handling a high volume of visual content — which is most agencies — ambiguous feedback is a major source of unnecessary revision cycles. "Can you move the logo?" is a different request when the client has pinned their comment to the top-right corner of the image versus when the agency has to guess where the logo should go.
Visual feedback features alone can reduce revision cycles by 30–50% for agencies handling graphic-heavy content. The elimination of ambiguity pays for the tool quickly.
Multilingual support
PostKeno's interface is available in six languages: Polish, English, German, French, Spanish and Italian. This means that when a German client logs in to review their content, they see the entire interface — buttons, labels, notifications and instructions — in German.
Planable's interface is English only. There is no way to present the client approval view in any other language. For agencies whose clients include non-English speakers, this is a significant limitation. Clients who are not comfortable in English may find the tool confusing, leading to slower approvals and more client-side friction.
Platform support: YouTube matters
PostKeno supports Instagram, Facebook, TikTok, LinkedIn and YouTube. Planable does not support YouTube. For agencies managing video content across multiple platforms — increasingly common as YouTube Shorts, LinkedIn Video and TikTok all compete for the same content budget — this gap is consequential.
Managing YouTube content approval outside the main tool means maintaining a separate workflow, which undermines the whole point of centralised approval.
Who wins and when
Choose PostKeno if:
- Your agency handles clients who speak German, French, Spanish, Italian or Polish
- You manage YouTube content that needs client sign-off
- Visual feedback on images is important for reducing revision cycles
- You produce high volumes of content and need no post limits
- Budget efficiency is a priority
- You want ZIP download for bulk content export
Choose Planable if:
- All your clients are English-speaking
- You do not need YouTube support
- You value Planable's more established market presence and ecosystem
- Your team is already familiar with Planable's interface
FAQ
Is PostKeno cheaper than Planable?
Yes. PostKeno starts from approximately 11 EUR per month, while Planable starts from 33 USD per month. PostKeno also has no post limits on any plan, while Planable limits posts on lower plans.
Does Planable support languages other than English?
No. Planable's interface is English only. PostKeno supports six languages: Polish, English, German, French, Spanish and Italian, making it suitable for agencies with international clients across Europe.
Which tool is better for agencies with European clients?
PostKeno is the better choice for European agencies. It supports six European languages, has no post limits, supports YouTube, and offers visual feedback features (pin comments on images, video timestamps) that Planable does not have. At a lower price point, it represents better value for most European marketing agencies.