Loomly is a well-known name in the social media tools space. PostKeno is a dedicated content approval platform built specifically for marketing agencies. This comparison examines how they differ in pricing, features, and suitability for agency content approval workflows in 2026.
Quick overview
PostKeno is purpose-built for the content approval workflow between agencies and their clients. It focuses on making that specific step — client reviews content, leaves feedback, approves — as fast and frictionless as possible. Loomly takes a broader approach as an all-in-one social media platform. The question is not which tool is better overall, but which is better for the specific job of client content approval.
Pricing comparison
| Plan | PostKeno | Loomly |
|---|---|---|
| Entry price | €9/mo Winner | 32 USD/month |
| Free trial | 30 days, no card | 15-day trial |
| Post limits | None Winner | Limited on base plan |
| Pricing model | Agency-focused | Per-seat model |
PostKeno is significantly more affordable than Loomly for the specific job of content approval. The pricing difference is substantial for agencies managing multiple clients, where tool costs need to scale efficiently. For a broader view, see our full comparison of content approval tools in 2026.
Feature comparison
| Feature | PostKeno | Loomly |
|---|---|---|
| ✓ | ✓ | |
| ✓ | ✓ | |
| TikTok | ✓ | ✓ |
| ✓ | ✓ | |
| YouTube | ✓ Winner | ✗ |
| Pin comments on images | ✓ Winner | ✗ |
| Video timestamp comments | ✓ Winner | ✗ |
| ZIP download | ✓ | ✗ |
| Auto-reminders | ✓ | ✓ |
| Version history | ✓ | ✓ |
| Interface languages | 6 (PL/EN/DE/FR/ES/IT) Winner | English only |
Approval workflow depth: the key differentiator
Loomly is primarily a content planning and scheduling tool that includes basic approval features. PostKeno is built from the ground up as an approval platform. This difference in focus shows in the details: PostKeno offers pin comments on images, video timestamp feedback, configurable approval workflows with internal review steps, and automatic reminders — none of which Loomly provides.
For agencies where the approval step is a bottleneck (which is most agencies), a dedicated approval tool pays for itself quickly. Loomly is a good tool for solo content creators who need scheduling with light approval. For agencies managing multiple clients with structured approval workflows, PostKeno is purpose-built for that use case.
Multilingual support
Loomly's interface is English only. PostKeno supports six European languages. For agencies with French, German, Spanish, Italian, or Polish-speaking clients, PostKeno provides a frictionless experience that Loomly cannot match.
Who wins and when
Choose PostKeno if:
- You need a dedicated approval workflow with client feedback features
- Your clients speak European languages other than English
- Visual feedback on images is important for reducing revision cycles
- You manage YouTube content that needs client sign-off
- Budget efficiency matters — €9/mo vs $32/mo
Choose Loomly if:
- You need an all-in-one planning and scheduling tool with basic approval
- All your clients are English-speaking
- You are a solo creator, not an agency
- You prioritise content calendar features over approval workflow depth
FAQ
Is Loomly an approval tool?
Loomly is primarily a content planning and scheduling tool that includes basic approval functionality. It is not a dedicated approval platform. PostKeno focuses entirely on the approval workflow, which means deeper features for client feedback, visual comments, and revision management.
Which is cheaper, PostKeno or Loomly?
PostKeno starts from €9/month. Loomly starts from 32 USD/month. PostKeno also has no post limits, while Loomly limits posts on base plans.
Does Loomly support visual feedback on images?
No. Loomly does not support pin comments on images or video timestamp comments. Clients can leave general text comments but cannot pinpoint their feedback to a specific location on visual content.